One of the best ways to leveraged sales for any business is to offer additional products that solves an immediate issue. Many consumers today require satisfaction of knowledge before committing to any offering. Like any relationship, you wouldn’t offer your deepest secret. You would share some specific knowledge, but nothing that would be too sensitive. This is where you can devote time to consumable goods. Small goods build relationships without asking for the big “I do”. Think of eBooks as an hors d’oeuvres before the big meal.
eBooks in a leveraged sales environment
Your eBooks can create leveraged sales and help you gain financial momentum. In fact, they help you during an off season so much that you may generate more attention with them. They should be an enabler for your opportunity, not a replacement. You can always rework your opportunity later on. eBooks are very flexible in terms of content format. You can create work books that complement the main material. They should always point to your main product or the next one above. Thus, creating a pipeline that is easy to measure and to maintain.
Your leveraged sales position with eBooks is as effective as your promotion strategy and distribution networks. This means your promotion efforts and the channels you use have to be in sync. You will need to promote your eBooks often, more often than your opportunity. It may sound confusing but it’s not. If you promote your opportunity once or twice a week. This means your leveraged sales offer needs to be in front of your audience three times a week.
Decreased overhead with leveraged sales
While small sales don’t seem like much, they can add up quickly. This is why a leveraged sales position is important. Over time your overhead costs will decrease but won’t totally disappear. Lower costs mean higher profits for you. Please don’t think you’re stuck with eBooks either, you’re not. Whatever you decide to offer, you are opening a new door for your prospects. Just like Starbucks offering tea, it is another way to slash at your overhead while generating revenue.
Your leveraged sales position may change over time. This is because the market is changing and so will your offering. There are plenty of ways to lower your costs and still attract people to your opportunity. In other posts, we will explore more intro the world of leveraged sales.