Leveraged sales are a means, not the ends to your educating your prospects are still the primary goal. The more informed they are, they can make wiser decisions. While sensationalism sells, it will bite you in the end. However true stories can be quite educational and entertaining as well. As you consider your next move, remember that your secondary offers require their own material. Your eBook can and should tie into your main opportunity at some point. This doesn’t mean every page should talk about it. Like a movie trailer it may hint and tease at the bigger picture.
Keeping grounded in leveraged sales
Educational material doesn’t have to be boring. You can spice up some stuff, but you do need to stay grounded in the long run. Watching your leveraged sales grow is great, but don’t lose sight on your primary objective either. Measure your traffic, page views and shares to get a picture of the short game. Your weekly analysis is important for you to help create content that is useful and relevant to your prospect’s needs.
If you focus too much on leveraged sales, you will lose sight of your prospect’s needs. Everything evolves around your prospect’s needs. If you turn your eyes inward, you will lose business. Even your special offers will have little value. It is often preached to new marketers to do their homework on their ideal prospect. The other aspect is to have a marketing plan in place. This will help you stay grounded and focused on them. Only then will you be able to create relationships that are valuable.
Tweaking your leveraged sales promotion to gain maximum attention
Leveraged sales will need some reworking from time to time. This is due to the life cycle of the content. Knowledge changes over time. This means your offering will need to change, be updated or replaced. Some offerings can stay green for years, while others die in a matter of minutes. So be careful with your offers. Keep an eye out on changes in your industry and with peers as well. In some instances, some marketers run more than one offering at a time. If you’re comfortable doing so, go for it. It will increase your chances to gain sales and build up a following. Social promotion is important especially with cross over efforts. A cross over happens when you promote one social site on another. Keep each social media promotion different in order to boost views on them.