Are you compliant with EU’s GDPR laws that went in affect as of May 25 2018, after a two-year transitional phase. GDPR stands for general data protection rights of the individual and it affects all businesses from all over the world. This was designed to protect EU citizens from unauthorized use of personal data, such as in sharing and selling to other businesses. Many cases of theft have happened and more than once many of us have gotten emails that we have never signed up for.
Failing to make Your Leveraged Sales GDPR compliant
If you fail to make your leveraged sales and other instruments GDPR compliant either by willful disregard or by accidental neglect. There will be consequences involved for the business. The first time is a warning, then followed by a reprimand and if it continues small fines to large fines can be imposed. However, you should do your own research and talk to a lawyer about the possible penalties involved if you do not comply with the regulations. You don’t want to lose time from marketing because you forgot to make a way to protect the data of your prospects.
WordPress Websites that uses Woocommerce for Leveraged Sales
If you use WordPress and any software for digital or physical products for your leveraged sales program, you will have to be compliant in all areas. Just because your data handler, this doesn’t give you an opportunity to be excused. As a data handler, it is your responsibility to use data processors that are legitimate. So be careful of third party vendors that are not trusted by BBB or whatever the equivalent authority in your area. You do have to warn all visitors of any tracking tools, and cookies that you set in their browsers. You do have to provide a way for them to opt out of them.
This includes any leveraged sales in Woocommerce stores that ask for emails and subscribe to newsletters. You must warn and provide an opt out of such trickery. The European Union will find you and punish you accordingly if you fail to protect, offer an opt out and warn visitors. There are plenty of resources available to help you get compliant with these international regulations and in most cases, you can implement your new policies and tools for free. Don’t risk losing your business by ignoring these regulations.