All posts by David Feinstein

MLM Success – Is Your Content Valuable, or a Waste of Web Space?

If you’re looking to create MLM success, which I know you are…then there’s one thing that you better make sure of.

mlm success

That one thing is that you’re putting out great content.

 

Now what do I mean when I say great content? You see there’s only one secret to great content and that’s that the content is valuable.  When content is valuable it simply means that your readers will be able to use that content and make some sort of use of it.

 

If your MLM success is dependent on you having valuable content, what are some of the ways that you can ensure that your content is usable by your readers.

Here are 3 Ways to Create MLM Success by Making Your Content Valuable and Usable

First…Give Tips That Are Immediately Useful – If you give your readers a tip that they can use today, to see some success, then they’re going to look at you as someone that they want to know more about and work with.

Of course, this assumes that you’re marketing to people who are already in the home business arena. This is a huge way to bring some heavy hitters into your downline, simply by showing them that you too are serious and know what you’re talking about.

This also brings the people who are looking for mentorship into your downline. These are the people who have put their faith in another sponsor with another business with high hopes, only to find out that this sponsor knew little more than they did about creating MLM success for themselves.

So, putting out great content that people can use pronto will grab these people and have then knocking down your door to join you and your business opportunity.

Second…Be Inspiring – Creating inspiration will go a long way in creating raving fans that want to work with you. This is because we’re all dying to be inspired. We read books that inspire us, we buy posters with inspiring quotes, we watch inspiring movies over and over again, basically we’ll walk over hot coals for inspiration.

If you’re the one providing that inspiration then you’re going to win a lot of friends and well…influence a lot of people to steal the title of the great book.

Inspiring people means giving them a kick in the pants to get them to act. Helping them see the reasons and the ways to reach their goals, and achieve their dreams. When they’re inspired they’ll be looking for your mentorship to get them closer and closer…and in the situation of MLM success, or home business success this means very likely joining your MLM business opportunity.

Third…Be Entertaining – Sure, people want inspiration and they want great tips, but what they also really want is to be entertained. The proof is simply looking at movie sales, music sales, sports stadium seating, concert halls, Broadway, and television. People want to be entertained, and so if you can provide that entertainment along with the two points above, then you’ve got yourself a heck of a captivated audience.

This means an audience captivated by your voice.

So, as you can see, creating MLM success isn’t that difficult as long as you’re creating valuable content that people flock to…and now you know exactly how to do that.

MLM Success

How to Manage Your Business your Time and Your Life Without Feeling Like a Guilty, Discouraged, and Lonely Alien!

So, let me guess…

network marketing

When you first started off in this network marketing adventure you were thinking about how you were going to be able to work your business for 2 hours a day, and then go chill out on the beach for the rest of the day with your family right?

Isn’t that what you’re told after all – that you’ll have financial and time freedom like you couldn’t believe?

Well hopefully you’ve got some more financial freedom, but it’s very likely managing your time, while still having something that resembles a life, has proven to be a bit more difficult.

Here’s the thing about this whole concept of time freedom though… in case you’re feeling like you’re never going to be able to get to that point where you’re sipping cocktails on the beach while your bank account is filling up.

I know several people in network marketing besides myself who could actually have this happen. We’re talking about people who have tens of thousands of people in their downline creating wealth for them around the clock.  But the funny part is… that even though they/we can do that…it doesn’t happen. The fact is that we all get caught up in the business so much, and end up enjoying it so much, that working on our business is part of the benefit of time freedom.

In other words, we ARE doing exactly what we WANT to do with our time which is building our business! It may sound a little bit weird, but let me back it up with this. Just read this first paragraph from Donald Trump’s best-selling book titled “Trump: The Art of the Deal”.   Here’s what Mr. Trump has to say:

“I DON’T do it for the money. I’ve got enough, much more than I’ll ever need. I do it to do it. Deals are my art form. Other people paint beautifully on canvas or write wonderful poetry. I like making deals, preferably big deals. That’s how I get my kicks.”

Now I’m sure that when he was first starting out in Real Estate he was thinking about sitting in the sand at some of the greatest beaches in the world and letting his real estate earn him a fortune. But he doesn’t!

But don’t think that I’m being insensitive or passive about the fact that this is actually a burden for you.  Because sure, there’s a huge difference between having to work your butt off and build a business just to get by and not take a loss – as compared to doing it because now it’s become a passion. I totally understand that.

In fact, it’s why I went to having my own home business in network marketing in the first place.

Before I ventured into network marketing I was actually living what many would consider the “glamorous life” … flying around in jets with rock stars, staying in great hotels, and getting to meet the most famous people in the world! But it wasn’t fun and games… it was WORK! They were enjoying their time while I was working my butt off to keep their estates afloat while they were often spending their money like drunken sailors.

So, I know what it’s like to feel like you’re spinning your wheels when you shouldn’t be. I also know what it’s like to be working extra hours on your home business, while inside your home, and wondering what the heck has gone wrong when you’re not even spending time with your family.

This can be tough to swallow at first but believe me if you’re in a situation where you’re actually working hard on your business, then you’re on the right track. You see it’s those people who never work their butts off, who don’t make it to the point where they could slack off a few days and still make money.

But There Are Some Key Things That You Must Do To Make This Time Bearable and Actually Much More Productive…

First you need to be grateful. Yes, I know this sounds weird but you need to be grateful for the fact that you ARE able to work from home. That the time and technology allow this to happen! You need to take note of the fact that there are many people who work 2 full time jobs… and when I say work I mean stuff like laying bricks, roofing in the hot, hot sun, washing dishes, digging trenches.  So as bad as it seems to be stuck trying to figure out how to put a website up, or struggling to dial the last number of a prospect you’re afraid to call, it could be much, much worse.

Next, you need to organize yourself.  A great deal of your time could very well be spent on “busy” work that’s actually wasting your productive time. So, make lists of your most important “money making” activities and do mostly those. Set aside a half hour to an hour a day to get the busy work done. Schedule it in, and it won’t infect your other allotted work time.

And last but for sure not least, take time to spend with your family and doing things that you enjoy with them. It’s very easy to get stuck in a working rut and then going to bed feeling bad that you didn’t even ask your spouse or your kids how their day was, or pet the dog – or whatever your family consists of.

If you make time to do these things, those nagging feelings of regret and feeling like you should be doing something else won’t be tugging at your heart strings while you’re trying to work on your business.

 network marketing

Mlm Success Stories and Facebook pages

If you’re not sharing your mlm success stories to your Facebook pages by now, you’re missing out on lost opportunities. Your success can inspire prospects and help them take action. Facebook is another tool to connect with your prospects and help them learn more about you and your business. It is not the perfect tool, but one that should not be ignored by mlm businesses. While there is competition there, just like anywhere else, the effort and time you devote to your social pages can pay off in the long run.

mlm success stories

Sharing Your Mlm Success Stories to Facebook

 

Facebook pages is a great ground to share your mlm success stories. There are a couple of options to present them to your audience. One way is through text, graphics, images, audio and even video. You can use a combination to help reach further into the world of Facebook. Don’t feel limited to one content format. Some people respond better to videos and some to graphics and text. A blend can help you achieve better results as you post your content. Watch for interaction from your audience and adjust your plan of action. If you feel like images and text are working better than videos, then switch to that format.

 

A consistent schedule is important for social media, especially for pages on Facebook. Your mlm success stories should be posted on a regular schedule. This means figuring out how often you want to share your stories, what and in what format to share them in. If you’re unsure on how to proceed, try once a week with no more than two stories. Now you just need to figure out the format. Once you get data back, you can make changes to the sharing plan.

 

Linking from your Mlm success stories to critical pages

 

Your mlm success stories are bait to draw in prospects to your website. Make sure that you add the right link to each story. All of your content that you share should point back to your pages of one type or another. It’s a free form of advertising. Many out there are not adding links and wonder why they lack traffic and success. Be careful not to add too many links either, use only one link per story that you’re sharing. This will make it easier for your prospects and for you to track data from. You can change the links out later, if need be.

MLM success stories

Can I Turn My Mlm Success Stories into Testimonies?

One can use mlm success stories in many different ways. This includes testimonies that can be placed on the site in different locations. They can be broken up and separated to maximize the impact of the pages for your visitors. So, in turn yes, you can use mlm success stories as testimonies. There are different ways to present them to help you gain the traffic and success you want to achieve. Come and explore some ideas that have been developed over time with much success and sometimes failure.

MLM success stories

Mlm Success Stories Broken up and displayed on key pages

 

One way to drive success to your site is to break up your mlm success stories into bite sized testimonies and place them on key pages of your site. This could include your passive products, main store front, contact, homepage and landing pages for your email. These have been quite successful for various business industries and are still used to help convert visitors into leads. You may only want to display up to three small stories on the pages, you can always link to the full testimony that is not in your active menu.

 

If you do use your mlm success stories as testimonies on your pages. You can present them as text, video, or even audio clips to your visitors. In most cases they are presented as text, but you may have more or less success in other formats. If you’re feeling venturous try posting them as a small audio clip. You won’t know how your prospects will respond until you try an idea. It could work or it could fail.

 

Don’t go overboard the Mlm success stories…

As stated beforehand, don’t go overboard with the mlm success stories. Be a bit conservative and use them in the right spots to maximize your potential. Don’t forget you can use them as separate entities and share them in a promotional campaign as well. This works very well during authority building campaigns or at the launch of a new social campaign. Sprinkle the stories throughout the campaign for maximum flavor. On this tactical stage, you can add them to photos, graphics, or in other formats to help build your traffic to your site. Don’t keep sharing the same one, let it rest for a bit and use another as you promote your business. All stories should be factual and not misleading.

MLM success stories

 

 

 

 

Are Your Leveraged Sales Stale?

Do you feel like your leveraged sales have stalled or become stale? This can happen over time as the market becomes saturated with your content or others with similar tastes. It is wise to consider some future changes to your products, like a redesign plan that takes place in the future in case of this situation. If you have moderate traffic to your site, like 200-1000 visitors a month and not just from you making updates either. Your passive products may take a downturn from all the views. You can change this around with some aggressive reworking.

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Breathing New Life into Your Leveraged Sales products

 

No one wants to lose traction with their leveraged sales but it can happen. You may forget to share it on social media after a bit. Perhaps you forgot to push a paid campaign on the search engines for one particular item. Things can happen; however, this doesn’t mean you have to start from scratch. It means that you can do one of two things, the first give up and delete everything or two take a look at what you can do to improve the material of the passive products. Option two is the best way to keep costs down with running your business.

 

Now if you have an eBook out on your site as a leveraged salestool, you can do many things to improve the life span of the item. You can redesign the cover, bundle it with an audio clip, rework the written content inside, improve the store copy to help with conversions. You can also offer free copies for email sign ups and other gimmicks to improve its presence. If you have a podcast series going, you can alter subjects and improve the audio quality with better equipment. You can also upload it to sites like SoundCloud and iTunes to help with traffic.

 

Don’t give ground with your leveraged sales

 

As time moves forward, you shouldn’t give ground with your leveraged sales. You can always add new content, new products and try a different presentation of them. Sometimes, you have to rework a whole product and this can take time, so try to do it during your slow time. An eBook is a good example that can be redesigned from the ground up. You can also publish your videos to DVD through Create Space for a different product. Keep examining and weighing your options, some ideas may not work for you.

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Increasing Leveraged Sales through Email Marketing

Leveraged sales are a vital life flow in your mlm business. However, they can fade away if one only relies on their website to sell. It’s time to invoke the power of email and offer your products or personal services through direct contact. Some feel like this is impersonal, but in reality, it’s more effective and more cost efficient to market directly to those on an email list than through paid advertising. Especially if you get the blend of content right with your promotional offers. This can be tricky but a quick walk through can help you decide for yourself on which path is the best to take.

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Leveraged Sales and Your Email Marketing Platform

 

Your email marketing provider has the tools you need to create effective leveraged salesemails that can bring in nice dividends from your time and effort. A cautionary warning, you must provide an opt-out for current subscribers if they don’t want these types of emails. You can offer a separate email list they can subscribe to if they only want informational resources. In this way you can keep your churn rate from climbing and keep your emails rolling out with the right content.  This is why you must be transparent on your sign-up forms for each of your lists.

 

As you consider your next move with your leveraged sales emails, you may want to blend in some graphics, links, your offers and your unsubscribe link. The emails do not have to be super long or intensive. They should get to the point quickly, offer free and valuable advice or guidance and then offer a paid option for your subscriber. One of the best formulas for promotional emails is the 60/40 ratio, where 60% is helpful and valuable information that is free and the other 40% goes into your paid options, the features and other specifications to help them make a decision.

Offering an Opt-out for Leveraged Sale emails

 

On each leveraged sales email, you have to offer an opt-out link at the bottom or at the top of the email. This ensures that your subscribers can leave the list if they chose to do so. Earning subscribers is important, this shows that they are interested in hearing from you. So, respect them by offering them a tool to opt-out or subscribe to another list. Losing subscribers doesn’t feel good, but you can always earn more.

leveraged sales

Is Your Leveraged Sales GDPR Compliant?

Are you compliant with EU’s GDPR laws that went in affect as of May 25 2018, after a two-year transitional phase. GDPR stands for general data protection rights of the individual and it affects all businesses from all over the world. This was designed to protect EU citizens from unauthorized use of personal data, such as in sharing and selling to other businesses. Many cases of theft have happened and more than once many of us have gotten emails that we have never signed up for.

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Failing to make Your Leveraged Sales GDPR compliant

If you fail to make your leveraged sales and other instruments GDPR compliant either by willful disregard or by accidental neglect. There will be consequences involved for the business. The first time is a warning, then followed by a reprimand and if it continues small fines to large fines can be imposed. However, you should do your own research and talk to a lawyer about the possible penalties involved if you do not comply with the regulations. You don’t want to lose time from marketing because you forgot to make a way to protect the data of your prospects.

 

WordPress Websites that uses Woocommerce for Leveraged Sales

If you use WordPress and any software for digital or physical products for your leveraged sales program, you will have to be compliant in all areas. Just because your data handler, this doesn’t give you an opportunity to be excused. As a data handler, it is your responsibility to use data processors that are legitimate. So be careful of third party vendors that are not trusted by BBB or whatever the equivalent authority in your area. You do have to warn all visitors of any tracking tools, and cookies that you set in their browsers. You do have to provide a way for them to opt out of them.

 

This includes any leveraged sales in Woocommerce stores that ask for emails and subscribe to newsletters. You must warn and provide an opt out of such trickery. The European Union will find you and punish you accordingly if you fail to protect, offer an opt out and warn visitors. There are plenty of resources available to help you get compliant with these international regulations and in most cases, you can implement your new policies and tools for free. Don’t risk losing your business by ignoring these regulations.

leveraged sales

How to Lower Stress in Network Marketing

Stress happens and some people become a wreck when they are overly stressed. There are plenty of ways for stress to creep into network marketing. However, you can combat it and have a lower dose of it. Some techniques may work, while others may not. Consider this as a guide for you to find the best practices for lowering the amount of stress and chaos in your business. One core element is what you do with the stress. If handled badly it can interrupt one’s dream and goals. It can also affect the whole body on every level. This is why it’s so important to develop anti stress behaviors or modifiers early on in the business.

network marketing

Developing anti stress methods now

 

Developing anti stress methods will help you stay productive and focused on the end game. You can use a variety of healthy tools to help combat stress. If you’re early in your network marketing business, it is wise to examine your methods to reduce stress. Coping mechanisms don’t work, they only allow stress to build up for a longer period. They don’t attack the root and eliminate the stressful pressure.  The methods you develop should look at what is causing the stress and the way to calm your mind and body down.

 

Step back from your network marketing business for a couple of minutes. Examine your stress level and figure out where the stress is coming from. What part of your life or business are you overly concerned about it. What is not performing well enough for you? However, you do it, you need to take note and deal directly with the cause. Don’t blow it off. Write it down, if you need and now you can deal with the root. Once you have the root cause, you can figure out to cut it down into manageable bites. If you’re worried about numbers, try looking at the promotional aspects or content. Are you producing enough, how often are you sharing or interacting with others? Step back and see if you can bring up or change your efforts.

Dealing with the stress itself

Once you have a plan for your network marketing elements, you can then deal physically with the stress, by walking or relaxing and letting your mind unwind. Don’t think about the issue or the solution. Think about something different and focus on relaxing. If you mediate or perform yoga, then focus on these elements. If you pray, then focus on that instead of the stress. In most cases this should be the first step after finding out the stress, so later on you can deal with making changes to your routine or style.

network marketing

Why Monitor Your Mlm Marketing Reputation?

As you build your business your reputation will come under fire at some point. Your mlm marketing plan must include reputation monitoring. By including this key element, you can deal with the trolls and prospects that have decided to say something negative about you. Ignoring these complaints will damage your business and drop your trust. You need absolute trust to make business happen, being transparent isn’t enough. Your reputation is at stake. A business that operates with a high and clean reputation will see success.

mlm marketing

The High Stakes of a Bad Reputation

When you have a bad mlm marketing reputation, you will lose business. That is the reward for dealing shady with prospects. Others like to use slander campaigns and this is an unethical practice and it can hurt if ignored. Your ability to react in a positive fashion is important to calm the waves as it ripples. You can’t do this with negative retaliation content. This will look like a slap fight in the eyes of prospects, so there is a different way to handle this. You can debunk the misinformation by providing valuable content that answers the slander or complaints.

 

Hopefully in the best cases, all issues will be sent to you directly by email or phone. This is easier to deal with, but there are many people that love to ring the “foul” bell for no reason at all. You will have to deal with these people, gentle but firm. The content that you produce to help build your reputation is just as important as mlm marketing material. Be transparent like water and answer all questions with as much detail as possible. One sentence answers don’t work, stuffed answers will show your lack of knowledge. Be careful as you tread through the land mine. It is easy to add credit to the accuser’s content. There are professional reputation managers that can help you in this field, but it won’t be cheap.

 

Managing your Reputation

 

You can set up search engine alerts under your mlm marketing business name and wait for stuff to roll in. This is the easiest way to watch for content that is directed towards your business. You can then review the material and make appropriate responses toward the material. You should also respond to positive content as well. You don’t have to write a book in return but be thoughtful in your responses and try to respond quickly, so prospects can see your rebuttal towards the statement of the individual.

mlm marketing

How Does Relationship building techniques build your Mlm Marketing business?

Relationships are key in life, without them; life would be so boring. Mlm marketingis based on creating strategic relationships between teammates and the audience of the individual business. This means that one has to work carefully to build trust and authority with the target market. By doing so with authoritative content and reliable timing, relationships will blossom and grow. Thus, creating a pipe line to send dedicated content towards motivated prospects. Failing to create elementary content not only discredits the publisher, but also kills all sales potential. Let’s open the door to relationship building techniques that will help.

mlm marketing

Create content that doesn’t sell but builds your reputation

Never push content that sells, this is a horrible practice for mlm marketing. Create content that builds your business reputation up. This means promoting content that entertains or has a high level of educational value. There are so many businesses out that already overly pushes sales content, there is no need for you to do the same. Your marketing content is supposed to be attractive, not repulsive. This means every blog, article, eBook or landing page must educate through problem solving of some degree. There are ways to get sales, but to do so, one must push the agenda of their prospects first.

 

To build relationships in mlm marketing, the content that is needed will vary. You will need basic content that covers a general situation to content that absolutely solves a specific problem. This is how you define your leads, by sharing all types of educational content. Your prospects will not always be in the same boat as the next person. So, to be effective, you must share content that targets symptoms first, then develop content that nails down some of the symptoms and then finally offer the cure through the final. The last content you can develop is the follow up content that offers advanced material to help the prospect go beyond the basic package.

 

Specialize by focusing on your prospects growth

Help your prospects grow in some fashion. This can be in life, or some other area that you have specialized skills in. In this capacity, your relationships are more specific and narrowed down in which the others in your area cannot touch. Lead by example, offer free and premium content for your visitors and subscribers. This will distract your prospects enough to keep them engaged. Not all of your content will be successful, so the smart marketer will always engage in analytics to help sort the weeds from the wheat and develop themselves and their content for the successful campaign. These techniques have enabled many new marketers to climb the ladder and enjoy an effective business.

mlm marketing