All posts by David Feinstein

How to bundle your leveraged sales offers

Is there a way to bundle leveraged sales in a way that it is lucrative to both you and your prospects? The answer is yes and we will cover the basic process promotion of bundled goodies. If you’re looking to increase your income potential without having to rely on your primary offer, leveraged sales are the way to go. Small gains over time leads to decreased overhead and a stronger bottom line. You can see places like McDonald’s, Amazon and even Starbucks offer unique items at a low cost. They offer value to their prospects that ends up building up their revenue flow.

leveraged sales

Bundle your leveraged sales on the need of the prospect

 

Leveraged sales are only as effective as the planning that has been put into creating them. From concept to research and finally to deployment, every aspect requires attention to detail. Just like when you created your marketing strategy. The leveraged sales offer must be developed from a need. This need comes from knowing your prospects. It will take time to ensure that your offers are gaining sales. If they are not, you can look at your promotion efforts, type of offer and prospect profile to see if your hitting the mark or not.

You can bundle your leveraged sales ideas together in order to increase value to your prospects. They can then lead to other offers or even to your main attraction. The most common way to bundle offers are to include two different offer types. As an example, for this would be an eBook and worksheet bundled in one package. Other examples include podcasts with personalized email correspondence. There is no limit to what you can bundle, you can bundle a series as well. The most difficult elements to work with is the pricing.

 

Promoting your leveraged sales bundle effectively

 

Promoting your leveraged sales bundled offers is very important to your success. Self-promoting can be hard, but nevertheless your revenue will require careful monitoring as you cast your offers out on social media. As you promote informational material, you may want to mix in your offers as well. Some channels can offer you other ways to reach your audience, running a small advertising campaign could provide great insight to the effectiveness of your call to action message. Be careful with the data and always keep analyzing it to see where you can make improvements.

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How to keep your leveraged sales ideas organized

Do you have a ton of leveraged sales ideas but they’re scattered all over your desktop? There are ways to get organized and prepped to launch your offering. It is easy to get distracted during the day, especially when you need to lower operating costs and reach more people. Some people jot notes down all over the place. This is a great way to get confused and disorganized. However, if you use a tablet or basic smartphone, you can organize your ideas in an effective manner.leveraged sales

The power of apps for leveraged sales

If you use your tablet or smartphone for entertainment, such as games and movies then you’re probably familiar with Google play or the Apple Istore. You can download a note taking app to help you keep track of your leveraged sales program or ideas. Most apps are easy to use and can keep your thoughts organized in groupings. Some apps offer tabs and customized options to help separate one category from another. Some features may require purchasing, so explore the app page carefully.   Your leveraged sales ideas can be grouped any way you want. You can even have a concept to production page and keep it updated as you make progress. If you’re using a laptop or desktop, there are apps that can help you reorganize your leveraged sales program. Evernote is easy and multiple notebooks can be created within it. You can have various notes that expand across your business. Onenote is pretty easy-to-use and offers unique features.

Get your leveraged sales ideas moved to one location

Move your leveraged sales ideas to one location. Get into the habit to use an app for your thoughts and ideas. This will help save time later on. Time is of the essence right now. You don’t want to lose a great idea because you misplaced the sticky notes. Computerized sticky notes if not deleted will stay open can work in a pinch. You may be able to sync your notes across all of your devices. This is a major time saver, especially if you only have your phone on you. Later on, you can access your note from your other devices. Move your notes carefully and use any feature that you find beneficial. At times, you should review your notes and delete the ones that are no longer relevant to you.

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Why education is still important in leveraged sales?

Leveraged sales are a means, not the ends to your educating your prospects are still the primary goal. The more informed they are, they can make wiser decisions. While sensationalism sells, it will bite you in the end. However true stories can be quite educational and entertaining as well. As you consider your next move, remember that your secondary offers require their own material. Your eBook can and should tie into your main opportunity at some point. This doesn’t mean every page should talk about it. Like a movie trailer it may hint and tease at the bigger picture.

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Keeping grounded in leveraged sales

Educational material doesn’t have to be boring. You can spice up some stuff, but you do need to stay grounded in the long run. Watching your leveraged sales grow is great, but don’t lose sight on your primary objective either. Measure your traffic, page views and shares to get a picture of the short game. Your weekly analysis is important for you to help create content that is useful and relevant to your prospect’s needs.

If you focus too much on leveraged sales, you will lose sight of your prospect’s needs. Everything evolves around your prospect’s needs. If you turn your eyes inward, you will lose business. Even your special offers will have little value. It is often preached to new marketers to do their homework on their ideal prospect. The other aspect is to have a marketing plan in place. This will help you stay grounded and focused on them. Only then will you be able to create relationships that are valuable.

 

Tweaking your leveraged sales promotion to gain maximum attention

Leveraged sales will need some reworking from time to time. This is due to the life cycle of the content. Knowledge changes over time. This means your offering will need to change, be updated or replaced. Some offerings can stay green for years, while others die in a matter of minutes. So be careful with your offers. Keep an eye out on changes in your industry and with peers as well. In some instances, some marketers run more than one offering at a time. If you’re comfortable doing so, go for it. It will increase your chances to gain sales and build up a following. Social promotion is important especially with cross over efforts. A cross over happens when you promote one social site on another. Keep each social media promotion different in order to boost views on them.

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Why leveraged sales help small businesses grow?

Leveraged sales are no longer for the big boys anymore. Thousands of small businesses are turning to a different model to help increase profits and decrease overhead. Increased profits are always good, it doesn’t always have to come from the main product line. It can come from smaller supportive or secondary products. These are usually cheaper and easier to deliver than the main product or service. This is not a replacement for the main service or opportunity, but an enabler in the sales pipeline.

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Leveraged sales are meant to sustain a business. Small businesses can use it to increase consumer awareness, education, loyalist and to develop a pull towards the primary opportunity. It has been easier for McDonald’s to sell all day breakfast items than to generate day long sales of its Big Mac. They offer breakfast food that is affordable all day long, which in turn draws more sales than its other food. You can develop your own opportunity to draw in sales.

 

Creating leveraged sales from information

Information sells and you can use it in a leveraged sales environment. There are different ways to bring prospects to your main opportunity, while making a bit of revenue in the meantime. You can use videos, eBooks, emails, workbooks, web conferencing, chat and others as premium offerings. You can use as many offerings as you want or as little as one. You can build your own online shop and sell them as digital goods.

Your leveraged sales tool bag is only as limited as you make it. The opportunities to make revenue are available as long as you’re willing to put in the time and effort. You don’t have to put advertising money behind a video series, unless you think it’s going to be big. Only do this if you have the numbers to back up your plan. This means promoting your offer for free for a while until it gains traction.

 

Moving forward with your leveraged sales plan

Pick a leveraged sales offer and move forward into the development stage. Take a look at your strategy and see how you can integrate it with your marketing. Once you rework the marketing strategy, you can develop your offer and then promote it. Don’t rush through the process. You may need to experiment with the marketing aspect of your secondary offer. Just don’t give up.

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How to use eBooks as a leveraged sales position

One of the best ways to leveraged sales for any business is to offer additional products that solves an immediate issue. Many consumers today require satisfaction of knowledge before committing to any offering. Like any relationship, you wouldn’t offer your deepest secret. You would share some specific knowledge, but nothing that would be too sensitive. This is where you can devote time to consumable goods. Small goods build relationships without asking for the big “I do”.  Think of eBooks as an hors d’oeuvres before the big meal.

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eBooks in a leveraged sales environment

Your eBooks can create leveraged sales and help you gain financial momentum. In fact, they help you during an off season so much that you may generate more attention with them. They should be an enabler for your opportunity, not a replacement. You can always rework your opportunity later on. eBooks are very flexible in terms of content format. You can create work books that complement the main material. They should always point to your main product or the next one above. Thus, creating a pipeline that is easy to measure and to maintain.

 

Your leveraged sales position with eBooks is as effective as your promotion strategy and distribution networks. This means your promotion efforts and the channels you use have to be in sync. You will need to promote your eBooks often, more often than your opportunity. It may sound confusing but it’s not. If you promote your opportunity once or twice a week. This means your leveraged sales offer needs to be in front of your audience three times a week.

 

Decreased overhead with leveraged sales

While small sales don’t seem like much, they can add up quickly. This is why a leveraged sales position is important. Over time your overhead costs will decrease but won’t totally disappear. Lower costs mean higher profits for you. Please don’t think you’re stuck with eBooks either, you’re not. Whatever you decide to offer, you are opening a new door for your prospects. Just like Starbucks offering tea, it is another way to slash at your overhead while generating revenue.

Your leveraged sales position may change over time. This is because the market is changing and so will your offering. There are plenty of ways to lower your costs and still attract people to your opportunity. In other posts, we will explore more intro the world of leveraged sales.

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How to generate Mlm success from your blog

Does Mlm success sound great and do you want to do it without spending money on paid advertising? You can through content marketing. Blogging is only one form to use to talk to your prospects. Good content is in demand, from how to’s to deep articles on career issues. While paid advertising is fine, your audience wants something with substance. You can provide this nourishment in many different forms. Such forms include blogging, videos, articles, infographics, guides and much more.

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Personality and quality equals Mlm success

 

Connecting with audiences is achieved through content. Your personality mixed with education will attract prospects, unless you don’t promote it. Crafting good articles or guides takes time and patience. You will need to base your marketing off a buyer persona. For the sake of this material, it will be referred to as a prospect profile. This profile is based on real data and it personifies your average marketing audience. It is suggested to have more than one.

MLM success is a goal to work towards. By creating educational content that pulls gently on the viewer, you can have follow your path towards closing the opportunity. Your personality and style will have a significant impact on the materials success or failure. Blogging is one of the easiest ways to build self-confidence and readership. It may take a while and lots of promotion to see a return.

 

Blogging for MLM success

 

Your blog can create Mlm success for you. There are many different technical areas to cover. The two biggest areas that you should focus on before writing are the story idea and the layout. The stories that you create should be helpful. The best ones are based on real life experiences. They offer wisdom and help solve a singular issue. All content should stay focused on your prospects issue.

As you gain experience in writing or designing content, you will see your Mlm success grow in some areas, probably not in the financial department, but don’t give up. The data you track is just as important as the content you create. The layout of your text or graphic is the other element that you need to focus on. Jumbled blog posts will push readers away. Break up your paragraphs carefully. Try not to go over eighty words per paragraph. Small paragraphs allow the reader to absorb your material easier. Use sub headings to break up important parts of your content

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How to run like a wolf in network marketing

Leaders rise when there is an absence of authority. True commanders in network marketing came from the bottom. They don’t need fancy titles. There are many people who gloat in the spotlight. This doesn’t make them leaders, they focus on the wrong things in life. Only a few can claim to run a wolf pack. Maybe you’ll run one at some point. In the meantime, you can gain the skills and experience needed for leadership.

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Basic leadership requirements for network marketing pros

 

There are a few points that a network marketing leader needs to be successful. The first is people skills, the second is communication and the third is tech skills. There is a bonus skill that creates dynamic leaders and it helps in so many ways. It is the power of an open mind. Each of the basic skills can make anyone into a functional leader, however not all can be commanders. If you want purpose with your passion, then you would want to take these skills as far as you can go.

 

The first skill is people skills for you to master.  Network marketing pros must conquer their fear of rejection. People will say no to your opportunity. The way that you speak, interact and handle people who are turned off is vital. Even the ones that are hot for your opportunity offers its own challenges. Stay calm and focused on them. Be polite and nice as you speak with them. This includes all forms of communication from live events to Skype video chats. Be friendly and warm, but not fake.

 

Network marketing communication skills in all forms may need development. You will encounter people who will talk through emails text, phones or by video only. This is where a style guide comes in handy for each of the mediums. The style guide helps you stay in the right tone and language use. Tech skills will help you stay updated with the communication trends and promotion platforms. Thus, reducing outsourcing costs to specialists. Learning and growing your tech skills will help you find new avenues to grow your business form. The open-minded skill helps fuel all other skills and it won’t break under pressure. You may want to start developing this skill first, changing habits is hard. Once you have an open mind everything else will be easier to master.

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How to build up your Network marketing business through conversations

Have you ever wondered how some network marketing people get invited to speak some major events? It’s not just the stats that are working for them. They also have passion and have honed their speaking skills through countless hours of verbal conversations. Sounds strange but holding a conversation over one topic takes practice. People get bored easily, especially around certain topics but never around themselves. You can turn your business into a hot topic at your next social event.

Network marketing discussion in a social setting

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There are times when your business will be taboo. Your hosts will want to keep the air light and fun. So going into their house with tons of propaganda is foolish. However, there are other ways to bring your network marketing business to light. One way is to talk to others about their interests, and this may create a dialog. Be warned that you may have to do more listening then talking. This doesn’t mean that you cannot share something in return. Never go into your sales pitch in other people’s homes.

Stay focused on your prospect and they will take you on a journey. Go ahead and get personal and share experiences and stories. They don’t have to be your best friend, but it does help build business. Don’t share petty industrial stuff, do share personal stories and situations that are relevant to the conversation. Be sincere and use your words carefully. Your ability to connect is more important than sales. They will come and it will be powerful.

 

Build relationships first and your network marketing business will grow

 

Relationships are the most valuable commodity there is. Your network marketing business can experience greatness if you treat people right. Today’s technology has put a wedge in how we socialize. Like a double edge axe the tech can also be useful. By keeping your conversation on your prospect’s interest, you can turn them into a brand advocate. If the person is awesome, they will ask you questions in which you can share deeper stories and discuss other affairs.

 

Your human connection will grow. Your ability to hold the interest of people will strengthen as well. Public speaking may not always be easy, but you will have the tools and experience to create an environment that is educational and dynamic. You will or should have clarity on your ideal prospect. You may have to analyze the information and most of it has little relevancy to your career. But it can help you connect with others at some other point.

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How to prepare your Mlm business for its first campaign

Once you have the buyer personas ready for the Mlm business, you can quickly gather speed for the first campaign. The technical of content marketing is straight forward. The planning and development stages will take the longest complete. It is ok to take things slowly at first. You don’t want to hem and haw to much or you will miss opportunities to reach your audience.

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The biggest fear is failure, don’t worry everyone does at some point. It is vital for your Mlm business health is that you stay focused and move beyond the setbacks. If you’ve been using social media as a tool, then you know how powerful these sites can be. If you haven’t then your missing out on a channel that you can own. The failure comes from lack of understanding ones own audience. Don’t despair, go back and do your marketing research. You cannot skip this step. Your prospect personas, have to be as authentic as possible.

 

Content development tips for newbie Mlm business owners

 

Good content for your Mlm business will take time. Even opinionated blogs or articles are not throw togethers. Places like fibber and up work require extra reworking in many cases. While it’s cheap to hire a out of country writer, they won’t understand your audience in many ways. Find a well balanced native writer that speaks both marketing and writing and you should be fine. If you do it yourself be prepared to sit for hours writing and editing.

The best way to stay ahead in your Mlm business is too plan out your content before every quarter. This will give you time to create various types you can use to market with. Use your business skills to connect with other’s, curating content can save you time and money. You are the boss, so set the standards high for contributors to your site. Set a deadline and stick to it. You cannot wait to accept last minute submissions unless your having a late night. Take time to review all content even if you’re the one that produced it.

 

Content promotion tips for the Mlm business owner

One of the last steps for the Mlm business owner is to promote their content. You can use automation tools such as Buffer and Recurpost. They will post your content on social media sites. You can always do it manually but that would take too much time. Content gets old overtime, but it still be shared and recycled.

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Why market research matters to your MLM business?

 

 

Discovering the power of buyer marketing

Your Mlm business is powered by people, not sales or marketing elements. Once you have spent time in the industry. You will realize that relationships matter and this solely talks about your prospects for the moment. Buyer marketing is another term for content marketing. In short you target the audience with content that is looking for a solution. Not just any solution, but one that satisfies their me pain. It is all about them, so you need to become less focused on you and more focused on them.

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Don’t worry there are benefits in it for you. However, you cannot guess when it comes to knowing your audience. Your friend may be an ideal prospect, but let’s face facts here. Your sole prospect will be something that is far from your friend. It is ok to use some demographics to help you narrow down your true prospect. You may end up with at least two buyer’s personas for your Mlm business. You may want to create three just in case.

 

The true power lies within your Mlm business itself. The parent company has data that may help you research better. Your buyer’s have needs, behavior and preferences that you can discover for your marketing. The personas reflect true traits in a fictional structure. As you dig into your research, take notes to build your buyer’s profile.

 

The marketing research is an adventure

Performing marketing research for your Mlm business may not sound fun. It can be if you look at it the right way. You will need to discover the individual for the profile, such as some demographics, previous or current career, possibly needs, and pains that prevent them from happiness. Once you know what they need, you can find out where they hang out. You can also uncover the type of content they prefer. One format does not fit all.  You may need to cream several types of content in order to reach more people.

The Mlm business side can benefit from multiple personas. You should Not limit your marketing potential. As your business develops, so can your marketing strategy, especially the personas. You may have to update them in order to reflect a true profile.  As you work with content, you will realize the need for quality content in order to attract new and retain older prospects.

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