After your first six months in
I do hope that you are comfortable with your marketing. In the next six months in your business. You can focus on creating solid content plans to help your marketing plan take hold in the business world. Your website should have a landing page that captures information and gives something of value to the reader. Not sure, what would be valuable to a subscriber, here are some common ideas that you can use.
Some freebies include a free report, white paper, video or a free subscription to a newsletter or magazine that you have created. Your
campaign will need monitoring for quality assurance. Be careful and have backup copies of your content before you change them. It can be frustrating to lose an ad or even blog that is kicking some butt because you forget to store the original copy offline. If you do revisions, keep the original elsewhere and save the revised under a different name.
Moving into your second six months for
can seem like a dream. The fast-paced reality and the experiences that you have gained can be overwhelming. Time to slow down now and troubleshoot your marketing campaign! Sometimes a particular value or element is missing in the mix for you to gain prospects and business. Are you using your value position in your marketing materials? You cannot push your campaign if your prospects do not understand why you are valuable to them. This goes back to the first six months, market research and value propositioning. What makes your company special and what is the total value of what you have to offer?
value is king and then content that pushes this value is critical. The trouble arises from a campaign, when the marketer over or undervalues their position. This happens a lot and they wonder why they are not successful. Belief and a deep love for research are tools that you will use to create a marketing focus. Not providing exact answers or unrealistic problems can push prospects away, in other words if you do not relate to them. You may not have the business that you expect. In your first year of business, you will have to relate to the prospect and create value for them in order to attract business.