Most campaigns have problems in the design stage, and yet they are still launched to the public. Why are some
businesses ignoring one of the most critical stages, the review process? Designing a campaign to be successful is great, but without a review, you could be missing problem areas. Consider an audit before launching the campaign; this should give you enough time for your content schedule to get on task and producing new work. You need to make sure that your campaign is aligned with your strategy and objectives. Your campaign objective does not have to fulfill the strategy objective completely.
The Campaign Blunders
campaigns can be tricky for new members. Most newbies may not have a general idea on how to create a campaign. Veterans understand the complex processes and frustrations that come along with designing a highly effective campaign. They have made their blunders and sometimes still make the same one. It is unlikely that a seasoned networker will intentionally allow these five top blunders to happen. How can you avoid these mistakes? What will happen if these mistakes happen? The best way to avoid these issues is to hold an audit, double-check your campaign from start to finish. A campaign may have six to 10 different steps in order to achieve a goal. The second question will follow in the next paragraph.
Five Blunders to Avoid
1. Unclear Goals
2. No Clear Entry or Exit
3. Misaligned with Strategy
4. Too General
5. Very little content
If you allow these mistakes in your
campaign, you can expect disastrous results. You may not achieve your campaign or strategic goal or lose potential leads over a simple error. The result could mean a loss of profits. Having an unclear goal in your campaign will make your life arduous. Tracking your goal will be laborious as well, so you may end up with mixed results or bad performance. If you do not have a clear entry for your prospects, your performance level will decrease. The exit will build up excessive prospects and muddle your ability to track performance of the campaign. Your prospects may not have a good understanding of what they need to do. Your campaign could be misaligned with your strategy and produce strange results, if they are not linked. You may be too general in your content, or it could be misleading, which will hurt your reputation and lead generation. Not using enough content to help attract, boost interest and to capture information from your prospects will cause further trouble.