Digital and physical products are great for those who use leveraged sales in their business. While digital products have taken over the mainstream environment, there are people that still want to have the physical product as well. So, offering both can add the right spice to any marketing campaigns. Offering a video as a download is great, but to put a series of them on a DVD and marketing is a totally different avenue. People can physically own your products and feel pretty good about their investment. This is where print on demand services come into play, the cost is a lot lower for the author and the profit margin is determined by the author as well.
Researching and Using Print on Demand Services for Leveraged Sales products
Vanity presses are not what this is about. Print on demand services are independent publishers that allows the creator to publish leveraged sales products in different formats without the vanity pricing. You can search Google for print on demand and receive 70,600,000 results. You can further refine your search by adding print on demand DVD and receive around 7,290,000 results. So, there is a large market for print on demand services for authors and creative creators that want to release their eBooks, music, videos and other types of media in physical and digital formats.
In most cases, the set up and printing is relatively simple and cheap. You can create your leveraged sales products beforehand and upload them directly into their server. Once you’ve uploaded your material, you will need to title it, provide a cover and select other options. The more time and effort you put into creating a good product, the more likely you’ll be able to sell the physical product. There are a lot of print on demand services that may not be the best for you. Do your research, look at their FAQ section, pricing, and costs associated with using their services. Take the top five and compare them against one another and you should be able find at least one or two out that list for your needs.
Marketing your physical Leveraged Sales Products without sacrificing your digital store
Balance is important for your physical and digital leveraged sales product. Co-promote both, this gives your prospects an opportunity to see all formats. One nice try is that you can bundle them together for a small price and make your prospects happy. You can offer discounts and create other promotional offers to drive traffic to both formats. This increases your chances of a sale by 50%, and you can reap the benefits of either printing them on demand or pre order a few copies in order to speed up the delivery. There are endless choices on how to handle the print on demand services, experiment and see what works for you.
