Do you feel like your leveraged sales have stalled or become stale? This can happen over time as the market becomes saturated with your content or others with similar tastes. It is wise to consider some future changes to your products, like a redesign plan that takes place in the future in case of this situation. If you have moderate traffic to your site, like 200-1000 visitors a month and not just from you making updates either. Your passive products may take a downturn from all the views. You can change this around with some aggressive reworking.
Breathing New Life into Your Leveraged Sales products
No one wants to lose traction with their leveraged sales but it can happen. You may forget to share it on social media after a bit. Perhaps you forgot to push a paid campaign on the search engines for one particular item. Things can happen; however, this doesn’t mean you have to start from scratch. It means that you can do one of two things, the first give up and delete everything or two take a look at what you can do to improve the material of the passive products. Option two is the best way to keep costs down with running your business.
Now if you have an eBook out on your site as a leveraged salestool, you can do many things to improve the life span of the item. You can redesign the cover, bundle it with an audio clip, rework the written content inside, improve the store copy to help with conversions. You can also offer free copies for email sign ups and other gimmicks to improve its presence. If you have a podcast series going, you can alter subjects and improve the audio quality with better equipment. You can also upload it to sites like SoundCloud and iTunes to help with traffic.
Don’t give ground with your leveraged sales
As time moves forward, you shouldn’t give ground with your leveraged sales. You can always add new content, new products and try a different presentation of them. Sometimes, you have to rework a whole product and this can take time, so try to do it during your slow time. An eBook is a good example that can be redesigned from the ground up. You can also publish your videos to DVD through Create Space for a different product. Keep examining and weighing your options, some ideas may not work for you.